If there is a color par excellence that identifies Apple and its devices that is, or rather was, the target. Since the launch of its first mass device, the iPod, the color white has been central to the strategy and designs of the Cupertino boys.
Little by little, the years have gone by and the predominance of soft color in Apple devices has been decreasing. With iPods out of the game and MacBooks adopting aluminum as the reference material, there is no longer a 100% white device in the Apple catalog.
The iPhone X and iPad Pro removed the white front
One of the Apple devices that fell in love, at first sight, was the white iPhone 4, with which by the way the company had many problems that delayed its launch. That was the first time we saw a white iPhone on both sides.
The iPad also succumbed to white and in its second generation, we could see a front of this color. Since then the white and silver iPhone and iPad had always had the white front, until last year.
With the launch of the iPhone X, Apple removed the soft color of the front of the device to give the feeling of being all screen. We must recognize that being so minimal they are better in black.
This year has been the iPad Pro which has been aimed at the “all screen” and Apple has followed the same strategy as with the iPhone, the front, both the Space Gray model and the Silver, is now black.
I understand that it is a thoughtful and, perhaps, logical decision. But if there were really nice devices that dazzled everyone else, those were Apple’s white products. We will have to settle for the back of the new iPhone.