The month is January and a new year has started, soon it will be the end of March and holiday season will begin for all kids which bring in a great opportunity for businesses to collect vast sums of capital. This enables them to grow and enlarge their business through the fiscal year and gain a larger share of profits. To ensure a good collection of capital in the holiday season the businesses need to be fully prepared and have a strategy carefully planned and executed perfectly. Large business ventures have a large investment amount with them which can be spent on advertising, providing irresistible discounts or slashing prices on the goods which creates a lot of public demand and that in turn causes a massive rise in publicity for the product. However small businesses or startups do not have that kind of money to invest, so they need to make up for it by putting in efforts and radically thinking out of the box to achieve their target. The following are a few ways through which small or household businesses can increase their sales during the upcoming holiday season
Image Source – rnib.org.uk
1) Knowing Your Audience
The first golden rule of selling any product is to understand the person/people who would be your customers. This rule is more prominent for an online business irrespective of its size. Only after the potential audience have been identified can someone analyze or strategize on how the approach should be.
Marketing efforts are made to peak the interests of potential customers in hope to turn them into customers. Only then the business can hope to build trust. Every first-time customer will have doubts to purchase any unknown goods or procure any unknown service, so it always helps if the customer has a general idea of the business or brand name beforehand. This instills a sense of faith in the mind of the customer which the business can profit upon. This only can be achieved by knowing your targeted audience.
Proper advertising if done properly can be done with a small budget and sometimes it can be done effectively for free too. Social Media is a boon for small businesses to advertise their services and goods. It gives them ample amount of traction and at least makes their brand known to the common public and greatly increases the number of potential customers. For this to work correctly again the business needs to know the target audience it will be attracting. For example, Twitter, Instagram, Facebook, YouTube are the most common Social Media platforms. Here Facebook and Instagram are teenager dominated platforms whereas YouTube and Twitter are global platforms with a mixed audience.
Sharing the customers purchase on Whatsapp to get reviews or on Instagram to show off would be a fine way to publicize the products while gaining the trust of other potential customers. It is always a good idea to market the business based on current affairs because a large number of audiences will be attracted and be absorbed with the promotion.
3) Survey, Contests, Data Collection
Run as many surveys, questionnaires and data collection review systems that can be possible. Offering discounts, coupons or a free souvenir in exchange for valuable customer response is a great way to getting to know your audience or the section of people that the business is not being able to serve or reach. Running contests are another fun way to keep your existing customers loyal to the business. If the contests are timed correctly then they may become a great opportunity to supplement your business with bonus customers.
In fact, making a pop-up or slide banner which displays the most number or the top goods sold in the past few days helps increase customer value and help you in collecting relevant data and information. Mostly these items will be the ones which are trending at the moment. As the 21st-century trends come and go as soon as the weekends after a hard week’s work, it seems a good idea to sell these trending goods as soon as you can along with as many as you can.
4) Optimizing the Website
The average visitor has an attention span lesser than a goldfish, and during the holiday season, this is even lesser. So, it is paramount to optimize the website to the finest. The background, search engine, visitor’s past searches, fine-tuning the items which would be displayed based on the visitor’s previous searches are only some things which can extraordinarily help to sell more products during the holiday season. Google Trend or Googles Keyword Planner may be some important tools which would help optimize the search engine.
Ensuring that your website is available and performs to its best merit on all devices regardless of screen size or method of accessibility by the user. We live in the era dominated by smartphones and smartphones are being used 3.5 times more than any other device it makes it vital for the businesses websites to adapt to it. Only a mobile-based strategy would not be ideal but neglecting the mobile sector would be an unmistakable folly. Since it isn’t an easy task to optimize a website without the help of an expert, you better choose the best fit SEO package that also includes website optimization support.
5) Reminding Customers
Providing your loyal or past customers with special bonuses or coupons would certainly make them come back to visit and increase your business during the holiday season. Emailing the customers with a simple greeting or a booklet showing the offers which would be available or can be availed is a good way to draw them to shop. Further, it is always a good idea of making your customer feels special by connecting with your services and products. So, it is an essential part of growing a business keep your existing customers happy than only a new bunch of customers would be attracted to you.
Booming business is not an easy task. But finding an opportunity is not that tough. So, whenever such situations come just gear up yourself with the creativity and make your business prosper more than ever with the help of above mentioned 5 amazing tricks and see the soothing result of it.