Recently, only a week ago, Apple published three new videos to celebrate the Chinese New Year. On that occasion, the company of the bitten apple promoted some of the functions of the camera of their new iPhone such as slow motion and depth of field control.
Now, Apple has re-released a new video and is directed by Jia Zhangke, the same person who directed the previous three videos. This time, the company wanted to highlight the use of Smart HDR functionality.
New Year in China – Jia Zhangke and Smart HDR
The video focuses on showing us Jia Zhangke’s vision of the Smart HDR function as a film director. He himself explains how this feature is able to help you achieve much more spectacular results when it comes to capturing more textures, more details and more shadows. The video offers subtitles in English, you can check it out here:
In this new advertising spot from Apple, the iPhone XS and it’s Smart HDR function are promoted. In the description of the video we can read the following:
“ACCLAIMED FILM DIRECTOR JIA ZHANGKE TALKS ABOUT THE IMPORTANCE OF CAPTURING DETAILS IN LIGHT AND SHADOW THROUGH THE SMART HDR FUNCTION WITH IPHONE XS. USE SMART HDR TO IMPROVE THE FLAVOR OF YOUR HOME, AND YOUR MEMORIES, THIS CHINESE NEW YEAR. ”
The truth is that the video is very good, each of the scenes of it is taken care of down to the smallest detail. And the soundtrack is a real wonder, so melancholy that it will make Chinese users eager to return home to celebrate the New Year of their country and that fantastic culture.