Next Sunday the Grammy awards ceremony takes place in the city of Los Angeles and Apple did not want to miss the opportunity to cover the city with really nice musical advertising. Promoting two of its products, Apple Music and the Memoji, Apple has created characters of famous singers who will be in the prestigious awards.
Several of the Grammy nominees appear in the new Apple advertising that can already be seen in various places in the city. Among these singers, we have Ariana Grande, Shawn Mendes or Kacey Musgraves.
The singers are now Memphis
It is not the first time that Apple uses famous singers to promote their products, but never had done so in a funny way. At the moment this advertising has appeared in various locations in the city of Los Angeles as the famous Hotel Figueroa, near the Staples Center, although they also appear on advertising billboards around the city.
It is a two for one. The main purpose of this advertising is to listen to all the nominees in Apple Music, but in addition to promoting Apple’s music service, you also advertise the new iPhone with Face ID, the only ones capable of using the new Moji.
I love this! Shawn Mendes: The Album has been made into an emoji! It’s on a billboard at Hotel Figueroa in LA ❤️ pic.twitter.com/SfKHGI157e
— Shawn Mendes (@shawnsmutual) February 4, 2019
When Apple introduced the iPhone X came the, copied by many, Animojis. It was emojis animated animals that recognized the gestures of your face that, in addition, Apple has been updating and we have 4 new animals available.
Along with iOS 12 came the option to create your own animated emoji, called by Apple Moji. It’s about creating a fully customized emoticon to look like you. Now Apple has used this technology to create Memphis of famous singers to promote Apple Music. A great idea