Over the past few months, Instagram has integrated new features to enter the online shopping market from the same application. At the beginning of 2018, buttons were added to make purchases directly from the shared images, soon after the function was integrated into the stories and now, The Verge announced that Instagram has bigger plans for the shopping sector.
According to the article, Instagram is developing an independent application exclusively for purchases, in which its users can acquire the products of the 25 million businesses that have a presence on the platform. So far it has not been disclosed if anyone can use this new application to sell their own products.
Sheryl Sandberg, director of operations at Facebook, reported in the delivery of financial results that more than 25 million companies have Instagram accounts, two million of them are advertisers and four out of five users of the platform follow at least one business. This implies that there is a market that can be exploited, generating benefits for the company as well as for the users.
Instagram prepares an exclusive application for purchases