Google recently presented its financial results in an interesting conference, and it has been discovered that it has paid a large amount of money to be the default search engine of the Apple iPhone, and other mobile devices of the company of the bitten apple.
Apparently, Google has paid 7.47 billion dollars to acquire more traffic during the last quarter. Which includes the money you must pay Apple to become the default search engine on iOS devices.
For Google, it is vital to be present in iOS
Google or, rather, Alphabet knows that Apple products are around the world, and have great success in the market. What’s more, thanks to the fragmentation of Android, for Google the iOS operating system is of vital importance.
It is not the first time that Google pays to Apple so that from Cupertino include its search engine as the default option on iPhone, iPad and iPod touch. In fact, it has been happening year after year for a long time. And, interestingly, it seems that the number is increasing every year. In 2017, for example, Google paid 3,000 million dollars. And now the figure has risen to 7,400 million dollars.
In the image, we can see how 24% of Google’s revenues in the last quarter of 2018 caused a 13% increase compared to the previous quarter, and a 15% increase compared to the same quarter of 2017.
On the other hand, Google’s revenues in the fourth quarter of 2018 amounted to a total of 39,100 million dollars . 22% more than in 2017, where they obtained 32.2 billion dollars. Undoubtedly, Alphabet continues to grow by leaps and bounds, as is the case with the company of the bitten apple.