It is not easy to be a champion of digital innovation and, in turn, to guarantee the security of digital experiences. In case that this binomial does not work, assures a study elaborated by Akamai Technologies, the confidence of the user can be broken and the risks would shoot. But that does not mean we have to banish these types of strategies. Quite the contrary, the report, which has been carried out by the company in collaboration with Forrester, highlights that companies considered more mature digitally, that is, with the best ratios of balance between innovation and protection, grow at a higher rate than their competition.
These proportions are the pillars of the Akamai offer, which manages approximately 95 exabytes of data per year in billions of devices, and according to its vice president of marketing and products, Ari Weil, has managed, with the study, “to set the ability to assess the degree of digital maturity of a company, based on the effectiveness of its digital experience and the strength of its security stance “.
The document reveals, among other points, that the so-called ‘digital struggle’ is already a reality. A large number of executives admit that it is difficult for them to strike the right balance between security and digital experiences. Most executives have the feeling that their company is the strongest in terms of security and trust, but the weakest in relation to the maturity of their digital experiences.
On the other hand, confidence is at historic lows. More than a third of the executives surveyed believe that they only have a moderate level of trust from their clients, largely due to suspicions about the company’s data use practices.
Likewise, the lack of confidence attributed to the lack of security translates into less income. Customers feel more comfortable sharing data with companies they really trust; If there is any type of failure in the security of these companies, not only the reputation of your brand is affected, but also the degree of confidence of the client and, even, the income. In fact, the study points out that even suspicions of dubious data use practices by a company contribute to a 25% reduction in revenues.