The iPad continues to dominate the tablet market strongly as reported by Digitimes, although the global market has been reduced, Apple has continued to maintain the first position, something expected after seeing how revenues increased this quarter.
In the second position is Samsung that has recovered the lost ground at the expense of a Huawei that has been affected by the US veto, which has caused the Chinese company to descend to fourth place. The podium is completed by Amazon that manages to scale a position.
Apple dominates and next quarter aims high
The global tablet market has fallen 8.7% this quarter according to Digitimes and accumulates a decrease of 11.9% so far this year. During this quarter, 32.66 million units have been sold, however global shipments are expected to increase 19.3% during the next quarter, thanks to the “seasonal effect” and the launch of new iPads. In addition, Huawei will gradually recover, which will also contribute to the market.
The report points out that the fall in sales in this quarter is mainly due to the absence of a new iPad cough launch, as the top seller everything Apple does is directly reflected in the market. The other key factor in this decline was the veto to Huawei that has caused the Chinese company to fall from second place to 4 in a number of sales.
On the other hand, they have also analyzed the screen size and it seems that tablets larger than 10 inches continue to dominate the market. In addition, Apple is expected to renew its affordable iPad after summer and its screen size increases to 10.2 inches, this will cause more than 70% of the market for tablets sold to be more than 10 inches.
In summary, this report can be described as a success by Apple, although there are no concrete figures, we know that Apple has entered more this quarter for the iPad and has done so in a market that is reduced. The iPad remains the king of the tablet market and the new devices launched a few months ago, the new iPad Air and the iPad mini have reinforced the range of Apple tablets that will be renewed very soon and that will improve substantially with the arrival of iPadOS.