Leaving aside markets such as China or India, the biggest battle in terms of market share of smartphones has always been in the United States. The volume of business in this country is simply gigantic compared to other developed countries, and taking this market facilitates the task of achieving leadership overseas. In the end, as in other issues, what triumphs in the US usually achieves a similar effect in other economically developed territories.
The tricky part of this question is to know who the leader is. To obtain this type of statistics, the populations of millions of people are reduced to samples of a few thousand, and with each survey, we find different results. Knowing this, thanks to PCMag.com we have been able to access a new consultation based on the experience of 2,033 users residing in the United States who have been subjected to different questions about the devices they use.
In this case, the data that concerns us is the leadership in the question of mobile operating systems within each state. Unlike the results provided by studies by other firms such as ComScore, which put Android above 54.2%, in this case, iOS would be the preferred operating system for Americans, also with 54%. According to the same data, iOS would dominate 36 of the states versus 14 of Android.
In this case, the fragmentation that may exist in both platforms has not been taken into account, something that would give even more advantage to iOS, however, it is important to emphasize the importance of this issue. In many cases, Android users use versions that either lack Google’s security support or do not have the most novel features of the system.