Are you looking forward to making an explainer video for your company? You can do it so by employing a video animation company to do the job. Your video is the reflection of your brand personality. It is an attempt to explain your plans and process to your audience along with giving you’re a chance to make the first impression on your customers. Therefore, it has to have quality and a compelling storyline to persuade the potential customers.
One of the ways of doing so is to hire an animation company to create fantastic animated videos for your business. Most companies available on the internet have their portfolio page on the web but if they don’t ask them for a portfolio to judge their work and quality of work.
Another important thing to consider while hiring an animation company is the number of videos they have previously made and how much experience they have in the animation industry. If you see more than 30 videos on their portfolio, you can be confident about the product you are most likely to get but if they have less than that, they might not have the experience or that they only displayed some of their work and not all.
Here are a few things that you need to consider before you hire the animation studio to make a video for your company.
A video should be able to explain your business values, message, and ideas to the audience. It should be able to make a bond between the customer and the brand, so it should have lively characters. Humor in the story is also important unless your video is about something very serious like spreading awareness about a medical condition. Make sure that you pay attention to the little details that you need in your company video as you watch the sample. If you are able to understand the story form your customer’s perspective, it means that the story is intended to explain your business values to the audience.
The animation company must be able to provide you with enough animated video samples to convince you that they are the right choice for your company and can do what you expect from them. The videos they have made should be explicit. A video with imperceivable graphics is useless for your company. It should have original drawing and characters for your video, and the illustrations and storyboard should be modern and attractive. Since your explainer video is going to be a marketing tool and will be included in all the other marketing campaigns, so you need to keep an eye out for consistency with the company’s logo, brand, and website.
The importance of voiceovers
One of the key things that makes an animated video perfect is the voice of the voiceover artist. If a professional voiceover artist does not do the narrations, it can have a serious effect on your brand and company. The artist is supposed to have proper command on the tone and genre to reflect the emotions while speaking. They need to be knowledgeable about the various pronunciations of the language. For instance, the English language has many different accents and pronunciations of the words. The artist needs to be knowledgeable about the location of the company to pronounce the words according to the dialect of that place.
The customer service and communication
Another important factor to consider is the customer service the company is willing to offer along with their way of communication. There is a tone of companies out there ready to persuade you to do work with them, but you need to choose the one that is best for your company. It is essential that the animation company can establish an open dialogue and they are able to guide you through their process of work. The production company should be able to answer your queries and should let you actively participate in the different stages of production.
Responsibility and consistency
If the company has enough experience in the industry, they will be able to guide you through the video process along with guiding you to select the best style of video and the duration of your video.
Nobody knows about your company better than you, and a production company must have the expertise to analyze your message and listen to your recommendations and share their opinions with you for a better result.
Hire a company that is in your budget
Prices of the explainer videos vary according to your need and requirements. If you are starting up your business, it is best for you to hire a freelancer on a low budget, responsible for the entire production process. This includes script writing, storyboard, pre-production, and post-production. However, the process of hiring a freelancer also remains similar to hiring an animation studio. The only difference is the expense and the time required to create a compelling video.
Another option for business startups is using the high-quality video template available online. It may have some effects, but you can still have the video for your company.
On the other hand, if you are a business with a bigger budget, and you need a video that is unique, creative and differentiates you from your competition, along with creating a bond with your clients and the audience, hiring an animation studio is the best option for your company. Animation companies have their links with professional scriptwriters, directors, illustrators, voiceover artists, animators, and editors, who are expert in their area of work. Pricing of different companies may vary but remember that pricing does not indicate better quality of work.
So be cautious when considering to hire a freelancer or an animation company. There are many companies who can do your work at a lower price and provide you with the best quality of video in extremely small budget.